NYC & Co Company

The NYC & Co Company are marketing themselves lately. I saw their advertising around our campus and on 3rd Ave. Their ad campaign has three different themes, one is with bright colors with icon images of New York, another is also of icon images of New York but more in realistic colors and the last one is of a sporting event. The one with the bright colors has a picture of a hot dog or film strip in bright colors and it's attractive through its colors. The realistic images of New York has picture of the nightlife and it states, NY Loves Nightlife. The last one was advertising a NHL event. 

I honestly didn't understand what they're messaging was and who they were targeting to. I can see that for the last theme, they were trying to generate revenue through the ticket sales of the sporting event but for the other ones, I felt that it was a waste of money. Since for New Yorkers, they know what NYC has to offer and felt that the company should have advertised more of what the company has to offer for NYC instead of what NYC has.