McDonald's Commercial

I was just surfing channels and I stopped at the Lifetime Channel. There was a Grey's Anatomy rerun episode on. Then commercials were coming on and then an interesting commercial came on. I was watching the commercial and I didn't know what the commercial was about nor what the brand was. It showed a guy going to a travel agency with a dollar and asking the travel agent what he can buy for a dollar and the agent gave him a small plastic palm tree. Then the guy got into a NY taxi cab and asked how far he can go for a dollar and then came right out through the other side (the side he didn't come in from) since the base fare for taxi is $2.50. Then the guy went to a tanning booth and asked how much he can get for a dollar and he got about a 2 inch diameter tan on his cheek. Then he is walking down the street with his 2 inch tan, his plastic palm tree, a hanger with the "We love our customers" paper cover for the hanger and a plastic to cover the clothing from the cleaners and walked into McDonald's. He asked the employee what he can get for a dollar and the employee said all the items on the dollar menu and the guy was impressed and giving him the dollar. 

I thought that the commercial was clever in comparing what one can get with a dollar and with what a dollar can get a person at McDonald's. I also thought that not stating what the brand is in the beginning was smart because the dollar comparison creates suspense for the viewer in what the brand is. I thought that McDonald's definitely got their brand message across that one can get a lot for a dollar at McDonald's whereas one can't get much in other places.