Mapping the Cultural Buzz: How Cool Is That?

I found the New York Times Article, "Mapping the Cultural Buzz: How Cool Is That?", which is posted on Blackboard to be intriguing. The article is talking about a new study that has been presented in late March at the annual meeting of the Association of American Geographers. The research study is seeking to measuring "the geography of buzz" by locating the hot spots based on the frequency and draw of cultural happenings. The aim of the study,"The Geography of Buzz" was to be able to quantify and understand, visually and spatially, how this creative cultural scene really worked. In New York, the buzziest areas are around Lincoln and Rockefeller Centers and down Broadway from Times Square into Soho. The article stated the data for the research and their findings. 

I found the article to provide insight for marketing teams and I think the research study would be beneficial in helping the marketing teams develop their marketing strategies. It would provide them information on where are the buzziest areas and it will be useful in deciding where to place their ads. Overall, I think that the research study was a great idea and should have more studies like this because it will really help marketing teams.