Architectural Digest Home Design Show

When I was searching for a project idea, since I had interest in Interior Design and Architecture, I wanted to do a project regarding it. So I had searched the web for any upcoming events on Interior Design and Architecture and there were events that interior design companies were doing or shows in other states, but the Architectural Home Design Show didn't come up. On Monday, I was searching online to find ideas for advertising my event and I saw on the website that the Architectural Digest Home Design Show just had its event on March 26 - 29, 2009 at Pier 94. I was really disappointed because I wanted to attend to not only feed my interest but also to get a sense of how an architectural, interior design event is. Nonetheless, I felt that they didn't do a good job of advertising because I hadn't seen it anywhere that the event was going to take place. I might have looked past it when I was looking at the Architectural Digest website but the ad must have not been intriguing since I hadn't seen it. I feel that the marketing for the event was neither well planned nor executed. Therefore, although I do not know if the show was a success, I feel that the show should not only be marketed to the field of interior design and architecture but should spend a little money to advertise to the public so that people who do not check regularly on events in that field but have an interest can see the event and attend. 

Guest Speaker: Nancy Schenker

Our guest speaker, Nancy Schenker, was great in speaking about the Internet and using the Internet to market and sell. Her lecture was casual but informative. Her powerpoint went over the timeline of media and how much media has evolved over time. I found this to be especially helpful since our generation has been growing up with media and doesn't remember when we didn't have cellphones, computers, etc. She also spoke about social media and web 2.0 and how they have a huge influence on society. Our generation has always heard that corporate people have Facebook pages but kind of had doubts about it so when she showed us her page, it was interesting. An insightful point that she had spoke about was how Facebook is used by everyone and people of all ages because of its clean image. Corporate people does not use MySpace because it has a "shady" image and it's more for music people. Through her points about Facebook and MySpace, it made me realize how important image is to a brand and its image can really "make or break" the brand.