Guest Speaker: Nancy Schenker

Our guest speaker, Nancy Schenker, was great in speaking about the Internet and using the Internet to market and sell. Her lecture was casual but informative. Her powerpoint went over the timeline of media and how much media has evolved over time. I found this to be especially helpful since our generation has been growing up with media and doesn't remember when we didn't have cellphones, computers, etc. She also spoke about social media and web 2.0 and how they have a huge influence on society. Our generation has always heard that corporate people have Facebook pages but kind of had doubts about it so when she showed us her page, it was interesting. An insightful point that she had spoke about was how Facebook is used by everyone and people of all ages because of its clean image. Corporate people does not use MySpace because it has a "shady" image and it's more for music people. Through her points about Facebook and MySpace, it made me realize how important image is to a brand and its image can really "make or break" the brand.