Even though there were fewer attendees, I was glad to the booth that I had always missed at the travel show and that was the Busch Gardens booth. It was the first time that I saw the animals that they brought. It was fascinating to see penguins, sloth and birds and more. Another booth that I liked was the Japan tourism booth which I visit every year. There were having a raffle and were giving out free items such as coasters, tissues, notepads, etc. I think giving out items is a good way to help the attendees remember the destination when they use the item.
Saturday, February 14, 2009
New York Times Travel Show
The New York Times Travel Show has always been a success and it had done a great job of marketing the event but after going to the NY TIMES TRAVEL SHOW for three years now, there seem to be the least attendees out of the three years. The exhibitors are eager more than ever to get someone to look at their booth and more of them offer sweets to lure the attendees to their booth. The past two years, the place had been filled with people, but it was depressing to see so little people. I feel that it wasn't a matter of having not good marketing strategies but it's because of the current economic downturn. I didn't know that the economy will have this big of an affect on the events industry.
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