The New York International Auto Show is held at the Jacob Javits Center from April 10 - 19, 2009. Since this is such a big event, I have seen advertisements of the event everywhere from Taxi TVs, banner ads, TV ads, etc. When I saw the advertisements, I thought that it seemed a little outdated, a bit dull. You can see from the TV ads that there are going to be a lot of amazing cars but I feel that the ad doesn't do well in supporting the content of the show. If there are going to be a lot of amazing cars and high tech cars, I feel that the advertisements for these events should match the quality of the show. Different from the ads, the website is very alluring. If the PR agency or the marketing team of the show had used the logo that was on the website to market the show instead of the one that they used, it would have been much better.
When I went to the show, the set up was very grand. The Javits Center seemed much bigger than before when the Travel Show was held there. I thought that the exhibits and the set up was amazing because they had placed the different car brands next to each other but had signs with their logos to distinguish the exhibits. Nonetheless, the show was not only monumental but it was very exciting to see all the different car brands with their newest models under one roof.
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